Ecommerce Solution

What to Consider Before Switching Platforms

KendrickW — Wed, 09 Jun 2010 23:01:33 +0000

ShopVisible attends a re-platforming seminar conducted by Eli Katz, President of Ashford.com at the 2010 Internet Retailer Conference & Exhibition and shares a few thoughts on how the ShopVisible e-commerce platform stands up to some of the biggest challenges retailers face in re-platforming their business.

The discussion centered on some of the critical issues retailers should consider when going through a re-platforming for their ecommerce business. Mr. Katz has launched a beautiful new and robust site for Ashford.com, but pointed out some cautionary tales of common issues the businesses face. When your site requires five (or more) different systems that require additional resources, time and money to do what one system should do seamlessly, re-platforming may be the right solution. But be careful that the new system does not end up requiring five new ones, and many new resources in the process.

Also, speed is crucial to the success any re-platforming process because time is money. Have you noticed how all the additional customizations push back your site launch weeks sometimes months longer than anticipated?

When Ashford.com made their switch from their original open source platform provider, they expected the aforementioned inefficiencies would be resolved with their re-launched platform powered by their new enterprise solution. However, with even the best of plans and intentions, there can be forks in the road and an aggressive 6 month launch plan can take 4 times that time. Mr, Katz mentioned a few specific common stumbling blocks that etailers should watch out for…

Often, the catalog and data structure more complex than anticipated

More third party tools needed to be implemented than originally planned that may introduce more time, complexity and risks than anticipated

Projects can frequently run over budget and behind schedule

Migrations can leave small, but important details overlooked potentially breaking tracking, disrupting existing business processes, and losing marketing traction in search

ShopVisible’s re-platforming process is efficient, in most cases requiring one-third of the time to market compared to our competitors. Because we build and implement our own sites for our clients, there is great attention to detail of how the site, the business, and the underlying technology synchronizes. To ensure seamless and non-disruptive migration ShopVisible’s platform utilizes automatic 301 redirects to preserve search rankings and existing traffic sources and our suite of platform migration tools to ensure smooth launches. While we understand that re-platforming can be scary business, don’t get trapped into a lengthy process that is more complex than what you started with. Just ask AbsoluteBarStools.com, whose site we launched in 45 days!

Retailers: Join Us at Etail West Next Week

KendrickW — Tue, 16 Feb 2010 14:59:31 +0000

ShopVisible would like to invite retailers to join us at the Etail West conference next week (Feb 22-25) in Palm Desert, California. Use this promo code to register for the main conference at half off the original price – courtesy of ShopVisible ecommerce solution.

Etail West is an event for retailers and ecommerce industry leaders alike, to come together for four days of interactive networking, strategic workshops, insightful panel discussions and much more.

At the show, stop by the ShopVisible table where we will be holding a special clinic entitled: Search, Channels, Integrated Systems, One Comprehensive Ecommerce Solution. We will be providing free website consultations for retailers looking to improve their website performance and overall ecommerce business.

Looking forward to seeing you at the event! If you have any questions, don’t hesitate to contact us at info@shopvisible.com or call us at 866-493-7037.

Etail West 2010

February 22-25

JW Marriott Desert Springs

Palm Desert, CA

ShopVisible is an on-demand ecommerce solution provider that delivers tools and services designed to streamline and advance your online business. ShopVisible provides unified management of your entire ecommerce ecosystem, providing the flexibility and insight to meet even the most complex business needs. Our rapid development and deployment model ensures speed to market and constant innovation. ShopVisible merges all systems & processes into a single, intuitive interface allowing you to focus on growing your business instead of wrestling with technology.

Receive 50% Off Etail West Main Conference Price Compliments of ShopVisible

KendrickW — Fri, 22 Jan 2010 15:09:23 +0000

Are you a retailer hoping to attend this year’s Etail West event in Palm Desert, California? Register online today with the ShopVisible promo code and receive 50 percent off the main conference price courtesy of ShopVisible ecommerce solution.

“eTail provides you with means to increase your top line, sustain your bottom line and capture more market in 2010 and beyond.”

At eTail, you will be able to attend presentations and panel discussions lead by senior-level retailers who are ready to share their top strategies for growth in 2010. You will also have the opportunity to network and exchanges ideas with all the retailers at the event.

While at eTail, stop by the ShopVisible booth where we will be holding a clinic entitled:

Search, Channels, Integrated Systems, One Comprehensive Ecommerce Solution

Contact ShopVisible today by email: info@shopvisible.com or by phone: (866) 493-7037 to set up a time for a one-on-one consultation at the show. We will prepare an exclusive document in advance of the show for you to take free of charge that will include tips on how you can increase your visibility and website performance.

Etail West
Februrary 22-35
JW Marriott Desert Springs
Palm Desert, CA

To learn more about Etail West, download the detailed brochure here.

ShopVisible is a SaaS ecommerce solution provider based in Atlanta, GA.

Internet Retailer’s Hot 100 Announced: 2010 Winners Include Bambeco.com and Case-Mate.com

KendrickW — Tue, 08 Dec 2009 15:29:16 +0000

Congratulations to ShopVisible clients, Bambeco.com and Case-Mate.com for being named two of the top 100 retail web sites by Internet Retailer.com. Each year, Internet Retailer selects 100 of the best-in-class ecommerce sites that have focused on innovative and creative ways to grow their online business. 2010 marks the first year that Bambeco.com and Case-Mate.com have made the exclusive list, which includes such power players as Amazon.com, Staples.com, Apple.com, and Netflix.com.

Bambeco.com, powered by the ShopVisible ecommerce platform, offers stylish eco-friendly home decor. The site, launched in April 2009, showcases beautiful photography as well as educational information on the environementally friendly products. Read the IR article on Bambeco here.

Case-Mate.com, retailer of cell phone and laptop cases, offers an extensive in-sight search feature that allows shoppers to search for products by carrier, model, and more. Visitors can take advantage of product reviews, many times in the form of youtube videos, which makes for a quality online shopping experience. The company boasts exceptional SEO results, appearing page one in Google for terms like “iphone case” and “blackeberry case.” Learn more about Case-Mate.com from the IR article here.

ShopVisible is a SaaS ecommerce solution based in Atlanta, GA.

ShopBags.com featured in Chain Store Age Magazine

KendrickW — Fri, 06 Nov 2009 16:43:32 +0000

Check out the great Chain Store Age Magazine article, “Outsourcing Takes Flight” on Shop Bag’s partnership with ShopVisible’s SaaS ecommerce solution. With the help of an integrated platform combining analytics, marketing tools, order management automation, flexible design, and more in a single user-interface, ShopBags.com has been able to grow its online retail luggage business dramatically since launching in August 2008. ShopVisible’s search-friendly platform has also helped ShopBags.com reap the benefits of heightened natural search rankings, increasing traffic to the site while allowing the company to reduce its paid advertising campaign.

ShopVisible is a SaaS ecommerce solution based in Atlanta, GA.

Want to Learn More About PCI Compliance?

KendrickW — Fri, 30 Oct 2009 14:07:05 +0000

PCI Compliance (Payment Card Industry) is becoming increasingly important in the ecommerce world. In 2010, federal law will require that online merchants meet PCI security standards. If you’re interested in learning more, check out ShopVisible’s informative white papers on PCI Compliance, including discussion of vulnerability management, penetration testing, wireless security, and the future of PCI. Download the white papers straight from our website. Also be sure to checkout Vijay Mahoney’s blogs regarding ecommerce security and SaaS-based security.

ShopVisible is a SaaS ecommerce solution provider based in Atlanta, GA.

How to Use Social Media to Boost Holiday Shopping Sales

KendrickW — Fri, 23 Oct 2009 16:48:10 +0000

In the Ecommerce Times special report, “Leveraging Social Media to Boost E-Commerce Holiday Sales,” ShopVisible CEO Sean Cook tells retailers how to use word-of-mouth marketing to motivate customers to head to your storefront this Xmas. Cook emphasizes the importance of integrating Social Media into your ecommerce marketing plan, especially since savvy consumers will be browsing Social Networks for deals and promotions this holiday season. Features like “Share This” “Text This” and “Tweet This” used by ShopVisible client RH Brands is just one example of how site visitors can quickly spread information about consumer products. For a free download of the eight page report, subscribe to the ECT News Network here.

ShopVisible is an ecommerce solution based in Atlanta, GA.

Got Complaints? More Unsatisfied Customers Turn to Social Media

KendrickW — Tue, 20 Oct 2009 16:46:05 +0000

Have you ever used Social Media to vent about a bad experience you had shopping online? If so, you’re not alone. And chances are, you’re not-so-glowing review of an e-tail experience may have dissuaded other shoppers from heading to that store.

A recent survey by Tealeaf found that 13 percent of online shoppers have shared their online transactional problems on Social Media sites, up from 8 percent last year. For some, venting through Social Media is more satisfying than going directly to the retailer himself.

Online retailers must continue to focus on the user-experience aspect of their sites. Many retailers have room for improvement even when it comes to the basics. For example, do you have in-site search and a user-friendly navigation that makes it easy for consumers to quickly find your products? Is checkout taking too long or showing errors for your shoppers? Is site uptime an issue? Do you have Live Chat or other ways to provide real time customer service to your customers? Are you customer sales reps knowledgeable and quick to respond to customer inquiries?

It’s important to find an ecommerce solution provider that can help you improve the online shopping experience for your customers. Companies like ShopVisible focus on making sure sites have a user-friendly navigation, the ability to offer Live Chat, a speedy convenient checkout process, and exellent uptime rates. With a CRM system built into the platfom, it’s easy for sales reps to respond quickly to customer questions and complaints as well as reach out to customers with new promotions and offers. The holiday season is coming up, and it’s important to make sure your site is prepared to rack in the sales from customers who will want to spread the word about the positive experience they had shopping with you.

Contact ShopVisible today to learn more.

More Than Half of Online Retailers Report Profitable 2008

KendrickW — Mon, 19 Oct 2009 17:26:44 +0000

According to Shop.org’s Annual State of Retailing Online, 57 percent of online retailers reported making a higher profit in 2008 over 2007 despite the economic recession. More savvy consumers are turning to the web to research and purchase products online, especially during the busy holiday season. While the statistics look bright for online reatilers, the reality is that competition is stiff, and it’s difficult to increase sales without the right marketing plan and the right ecommerce solution provider by your side. Are you prepared with promotions, offers, and special programs for this holiday season? Do you feel secure that your ecommerce provider has the tools to make sure you experience no technical issues? If you answered no to either of these questions, contact ShopVisible today. We’ve been diligently helping our clients prepare for a holiday season that will grow their businesses.

ShopVisible is an ecommerce solution based in Atlanta, GA.

RightSize Online’s Smashing Search Success

KendrickW — Fri, 16 Oct 2009 15:21:18 +0000

Since switching to the ShopVisible ecommerce platform, RightSize Online’s new website, which launched earlier this year, has been reaping the benefits of page one search results for competitive terms related to the weight loss industry. RightSize offers healthy diet shakes that include the natural appetite suppressant, Appemine.

RightSize Online is currently page one number one on Google for the term “weight loss shakes,” which produces over 2,600,000 results. The company also holds a top spot for “diet shakes,” which has an average cost per click rate of $2.96.

RightSizeOnline.com tops Google search for the term "weight loss shakes"

ShopVisible’s search-friendly platform has helped online merchants like RightSize Online dramatically increase traffic to their site while allowing them to reduce their pay-per-click campaign. With results like these, it’s no wonder that more online merchants are investing in ShopVisible’s powerful tools.

Contact ShopVisible today to learn more and check out RightSize Online.

ShopVisible is a SaaS ecommerce solution headquartered in Atlanta, GA.